The Authors

Mark McCrindle

Mark is a social analyst with an international renown for tracking emerging issues, researching social trends and analysing customer segments. McCrindle Research counts among its clients more than 100 of Australia's largest companies and Mark is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia's leading organisations. His highly valued research and reports have developed his regard as an expert demographer, futurist and social commentator.

Emily Wolfinger

Emily holds a Bachelor of Communication Studies (Journalism) with the UWS. She is a published writer and has freelanced for a variety of publications. As a freelancer, Emily enjoyed writing about some of the
big issues of our times. At McCrindle Research Emily translates social
and generational research into publishable form both for internal and external clients.