“The ABC of XYZ is a rollicking journey across time, generations and values that have been forensically dissected by one of the best social analysts in Australia.”

Bernard Salt, Demographer and author of The Big Shift

“This book should be called The ABC & 123 of XYZ!! Congratulations, this is a thorough in-depth study of the living generations of our time, encompassing not just who they are but what drives them and their values.  This is a tool that I will be referring to for some time to come!”

Nancy Georges, Magnolia Solutions

“Mark McCrindle is one of the foremost authorities in Australian generational change - it's easy to see why after reading The ABC of XYZ!  This is essential reading for those wanting to stay relevant to changing generations.”

David Bartlett, Partner, Resolve Consulting Group

"A modern society is constantly changing and evolving. In The ABC of XYZ Mark McCrindle unlocks where Australia has been and provides insight as to where we are going."

Paul Campey, Partner, Resolve Consulting Group

"Mark and his team have done more hands-on research pertaining to generational dynamics than most experts I know. And that is evident in the quality of this book. It's a must-read for managers, marketers, and even parents!"

Lisa Orrell, Generation relations expert
& author of Millenials Incorporated

"His research is comprehensive and provides a unique insight into the minds and behaviours of generations in society and in the workplace. An absolute must read for anyone seeking to understand how to manage or encourage the youth of today."

Kristy Porter Managing Director, Porter Consulting Group

"Mark McCrindle brings experience in research and personal insight to help the reader understand the social landscape of contemporary Australia, a great resource for any leader."

Karl Faase Executive Director, Arrow Leadership Australia
Senior Pastor of Gymea Baptist Church

"Mark has written the definitive guide to the different generations. Who they are, what motivates them and how they are different - all written in a clear and easy to read manner. An invaluable resource."

Dr. Ken Hudson Author of The Idea Generator
& The Idea Accelerator
Founder of Speed Thinking

"The ABC of XYZ is a fascinating insight into understanding generational differences. From what world events and milestones make up generational predisposed mental models, to how consumers from each generation perceive themselves, others and the world in general. Mark has developed a book that all generations should read to gain understanding."

Matthew Ball Marketing Communications Manager,
Entertainment and Devices Division,
Microsoft Australia and New Zealand

"Mark McCrindle is a fine communicator who has the exceptional ability to help us all understand the challenges of connecting with the different generations. His material and research has been a great resource to our organisation and continues to inform us of the best way forward in these progressive years."

Captain David Collinson
Territorial youth secretary, Salvation army

"I have been a fan of McCrindle Research since attending a seminar in Melbourne last August. I have found Mark's knowledge to be insightful and informative, and of great assistance in my current job role dealing with various people from each depicted generation. I wish more than three chapters has been attached to the email!"

Christopher Turner National Training Specialist,
Woolworths Petrol, Woolworths Limited

"Mark's commentary on the nuances of our generations and societal change provides clear and useful insight for educationalists and employers."

Leanne Sparkes
Business Director, Melbourne Grammar School

"When it comes to generational change, there are a few who have the depth of research and breadth of understanding that Mark McCrindle does. His observations are accurate, his insights are profound and his predictions are compelling."

Michael McQueen, Author of The 'New' Rules of Engagement

"We live in a time of dynamic and rapid change. This change has greatly shaped and evolved the needs and wants of Generation Y and the upcoming Generation Z. Understanding the psychology and landscape of the emerging generations is as the core knowledge of any future-thinking manager. Reading Mark McCrindle's The ABC of XYZ is a highly accessible way of getting that understanding."

Adam Penberthy, Fresh Advertising

Resolve	AMSRS	Jobwire	News.com.au
Lanka	nt3	Thaindian	The Age
ABC: Life Matters

     News Track In: "Babies born from 2010, gen A, to be
     history's most educated generation"

     The Sunday Telegraph: "The 'Google' Kids" [15/11/09]

     Asian News International: "Babies born from 2010,
     gen A, to be history's most educated generation"

     TODAY Show: [ 16/11/09 ]

     Plus News Pakistan"Bangladesh: Babies born from
     2010 to be history's most educated generation"

     9AM with David & Kim: [ 17/11/09 ]

     Nt3 Blog: "Gen Y candidates 'outsourcing' their job hunting"

     Five AAA with Tammii Caught [ 26/11/09 ]

     HR Daily: "Don't react, adapt to the new
     generations of workers"

     Hills Shire Times: "It's talking about your
     generation" [ 05/01/10 ]

     The Northern News: "Generating Interest" [ 08/12/09 ]

     Life Matters, ABC Radio National
     with Jackie May: [ 16/12/09 ]

     Rouse Hill Times: "Get to grips with the
     generation gap" [ 16/12/09 ]

     Hills Shire Times: "Mark McCrindle is talking
     about your generation in the Hills" [ 04/01/10 ]

     2UE Breakfast Show with Tracey Spicer: [ 23/12/09 ]

     Australian Financial Review: "The Prince
     Charles syndrome" [ 29/12/09 ]